I like to think my parents knew I’d have a creative streak early on—which might explain the unique spelling of my name (it’s pronounced Alicia). Growing up around races and sports with my dad sparked a lifelong connection to the powersports and off‑road world, and that passion still fuels my work today. Whether I’m designing for a brand or spending time at races, trade shows, and photoshoots, there’s an energy in this industry that you simply don’t find anywhere else.
 

With over a decade of experience across the motorsports, automotive, and action sports industries, I specialize in art direction, brand storytelling, and integrated creative across print, digital, advertising, and experiential platforms. I currently work as a Senior Graphic and Media Designer at Yamaha Financial Services, supporting dealers, internal teams, and global initiatives through strategic, brand‑driven design. My work and leadership have been recognized industry‑wide, including being named to Powersports Business 40 Under 40 and being lauded for excellence in graphic design by Marquis Who’s Who.
 

Outside of day‑to‑day design, I’m passionate about industry involvement and mentorship. I serve on the SEMA Businesswomen’s Network Select Committee, lead Yamaha’s Women’s Alliance (YWA) program, and have spoken at the Women’s Leadership Forum, sharing insights on creativity, leadership, and growth in the industry. At the core, I’m driven by collaboration, curiosity, and a genuine love for this space—and I’m always looking for ways to push creative work forward while supporting the people behind it.